The Rob Stewart/Sharkwater PR machine appears to finally be bringing this issue to the forefront of the mainstream media. The same day Stewart appeared on the TODAY show, KABC -- the ABC affiliate in Los Angeles -- ran a long story about the plight of sharks, mentioning, among other things, Yahoo's stake in shark finning. For those of you who don't know, Yahoo has a 40-percent stake in Alibaba.com, the largest broker of the sale of shark fins on the Internet. In other words, Yahoo has a direct stake in the slaughter of millions of sharks. So, if you use Yahoo Mail or some other Yahoo product, you have an indirect connection to shark finning. If this bothers you, stop using Yahoo, and/or send a message to Yahoo's management telling them how you feel. A Yahoo spokesperson minimized the issue, saying that the controversy surrounding the issue of shark finning amounted to "cultural differences." Which makes it clear they have no concept (or don't care) how truly threatened sharks are.
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Read full KABC story here]